Decadent Chocolate Marketing - 5 Flavors of Decadent Marketing Concepts for Chocolate Lovers
What does chocolate have to do with marketing? Everything! Don’t you know that rich wealthy flavor of chocolate is addicting and once you gain addiction levels with marketing, your product can’t be resisted.
Have you ever experienced something so incredibly decadently wonderful you had to eat it again, go there again, or just experience it again? Have you ever seen a picture or a word ad and known you had to go wherever you had to go to get what was in the picture or the word ad? It’s the decadence that brings you into an emotional connection with the object.Flavor #1
Enticement. The lingering essence of sucking a buyer into your fold for purpose of selling them product or services. When you use enticement marketing, you draw the customer in by giving them a sensual experience that brings them joy. Have you ever seen a succulent orange with juice spurting from each bite? You can’t resist, you must have some of that orange.
Marketing Concept: Appeal to their View of DeliciousFlavor #2
Stimulating. The ability to stir up action from a distance making an appeal to senses that results in clear cut gravitational pull. When you awaken in the morning to the bitter aroma of coffee perking, you feel a desire to awaken and find the aroma. You can’t resist the aromatic enticement of a stimulating cup of coffee.
Marketing Concept: Appeal to their Sense of DesireFlavor #3
Magnetic. The compulsive appeal that lures your customer to your corner of the market and keeps them coming back for more. When you bite into that orgasmic cappuccino brownie and taste the decadent wealth of flavors melded in sweet accord, you hear angels singing, the trumpet sounds, and you know you’ve just arrived at heaven’s glorious gates. You can’t resist another bite, so you order more, you keep them on hand, and you never allow them to disappear from your life.
Marketing Concept: Appeal to their Addictions.Flavor #4
Loyalty. The power to enrich their lives and saturate their ultimate desires with fulfillment brings a customer back faithfully. When your customer realizes you have their best interests at heart and understands that all you do is for their benefit you create a sense of loyalty. Because you fill their needs and keep them happy, they love you, so they come back to you.
Marketing Concept: Appeal to their desire to be loved.Flavor #5
Abundance. The wealth that transcends time with the supreme sense of prosperity and treasure. When you give them more than what they asked for, satisfy their craving for gifts, appreciation, and profusion, they remember that you satisfied their needs graciously and they come back for more. Because you gave more than they expected, they experience excessive joy and return for more of those good feelings.
Marketing Concept: Appeal to their desire for excess.
Are you ready to capture your market with decadent grandeur?
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© 2007 - Jan Verhoeff. All rights reserved.